The recent legalization of Marjiuana for recreational purposes in the states of Washington e Colorado thundered all over the world and the end of prohibition that lasted more than 50 years now seems to be near: more and more people consider the fury towards this plant insane, which began in the 30s by the will of the large oil lobbies in America.
Despite the efforts of Barack Obama, his most illustrious colleagues and billions of dollars invested in the so-called "War of Drugs", Criticism is coming from all sides on the current approach to the problem: the heaviest is the one moved by Kofi Annan (former secretary of the United Nations) which draws attention to the disasters caused precisely by the "Fight against Drugs" which has allowed the birth of powerful global organizations dedicated to drug trafficking that cause the death of thousands of people every year, many more than those deriving from the use of cannabis (no confirmed death), moreover in these 50 years, cannabis consumption has increased exponentially in every part of the world, highlighting that the war is now lost.
The emergence of the US marijuana industry has been well received by WallStreet who rewarded the legalization of the so-called "Green Gold / Oro Verde”With important increases in the prices of the major companies operating in the sector, with peaks of 1700%, but to hinder the growth of the new business, there are Google e Facebook, who have decided not to accept activities related to their advertising circuits Cannabis, even in states where this is legal.
The website GigaOM reports that the company "National Cannabis Industry Association " (company operating in Washington within the Marijuana trade), intending to publicize its business on network advertising of the 2 giants of the Web, received "two of spades" in both cases because it was not allowed by their regulation.
The guys of The Verge they immediately seized the opportunity to request more information from both Google and Facebook for this particular affair, and both stated that although they are willing to review the rules, it is not among their priorities.
A statement that leaves a bitter taste in the mouths of many, given that a business with exponential growth like that of Cannabis will certainly not be missed or Google and nor a Facebook, which could draw thousands and thousands of dollars of advertising from a sector that already now is worth about 1,5 billions.
Via | Wired